The University of Alabama

UA EDITORIAL STYLE MANUAL

UA Editorial Style Manual—editorial standards for University of Alabama publications. Compiled for editors and proofreaders around the campus by the Office of Marketing and Communications, a division of the the Office of University Advancement.

A | B | C | D | E | F | G | H
I | J | L | M | N | O | P | Q
R | S | T | U | V | W | Y

Appendix A: Common Abbreviations

  1. Days of the Week and Months
  2. State and Postal Abbreviations

Appendix B: Campus Building Names

Appendix C: Historical, Cultural, and Geographical Terms

Appendix D: Computer- and Internet-Related Terms

Appendix E: Punctuation

Appendix F: Time Terminology

Appendix G: Usage

Appendix G: Usage

clichés

Avoid clichés (e.g., cutting-edge, state-of-the-art, world-class, 24/7).

concise writing

Avoid pretentiousness and wordiness. Following are examples of pretentious words and wordy phrases. Suggested substitutions are in parentheses.

afford an opportunity (allow)
at a future point in time (later)
in the final analysis (finally)
despite the fact that (despite)
during the course of (during)
for the purpose of (to)
on an annual basis (yearly)
utilize (use)
whether or not (whether)

poor phrases

Avoid poor phrases such as the following:

"it goes without saying" (Then why are we saying it?)
"students could care less" (This implies students have some level of caring.) The correct phrase is "students couldn't care less."

use, utilize

Utilize is an overworked, pretentious substitute for use. Utilize means to use something in a way in which it was not originally intended. Example: I didn't have a screwdriver, so I utilized a knife to remove the screw. In other cases, use is preferred because it is shorter, takes less space, and is quicker to read.

top of page

 

Visual Identity Guide | Marketing Communications Guide

The University of Alabama, Advancement

UA Home | University Advancement | Marketing and Communications

Office of Marketing and Communications
117 Rose Administration • Box 870145• Tuscaloosa, AL 35487-0145
(205) 348-5767 • fax (205) 348-5936

Copyright © 2007 The University of Alabama | Text Only | Disclaimer | Contact: webmaster@ur.ua.edu